BookPilot runs profitable advertising campaigns for self-publishing authors on Amazon, BookBub, Facebook, and Instagram. We don't just run ads — we build campaigns that pay for themselves.
Self-publishing is booming. But most indie authors are losing money on advertising — not because the platforms don't work, but because running profitable book ads is a specialized skill that most agencies don't have.
There is a gap in the market for a specialized, author-first advertising agency — one that understands both the craft of book marketing and the science of paid performance.
Sponsored Products, Sponsored Brands, and Display campaigns optimized for your genre, budget, and sales goals. We know how Amazon's auction system works and how to win bids without overspending.
Featured Deals submission strategy and BookBub Ads campaign management. BookBub readers buy more books per person than any other platform — we get your books in front of them.
Retargeting, lookalike audiences, and new reader acquisition campaigns on Facebook and Instagram. The social channels where authors build their real communities and sell at scale.
From pre-order campaigns and launch ads to backlist promotion and newsletter growth — we build a complete paid media strategy across your entire author career, not just a single book.
Monthly reports that show exactly what you spent, what it generated, and what's next. No vanity metrics. Real attribution data so you know if your campaigns are profitable — and which books are your best performers.
Romance, thriller, sci-fi, non-fiction — each genre has different ad economics, reader behaviors, and platform dynamics. We specialize in your specific genre, not all genres equally.
We audit your current book catalog, identify your target readers, and map out which platforms and campaigns make sense for your goals. We research your genre's ad landscape — who your readers are, where they shop, and what makes them buy.
We build and launch your first campaigns — optimized targeting, winning ad creative, and A/B testing built in from day one. You get a live dashboard so you can see exactly what's running, what it's spending, and how it's performing.
Every week we review performance, kill what doesn't work, and double down on what does. We iterate on targeting, adjust bids, test new creative, and build lookalike audiences. As your campaigns prove profitable, we scale spend and expand to new platforms.
Authors come to us because they've tried running ads themselves and lost money. Or they've hired a general agency that didn't understand books. We fix both problems.
"I spent $800 on Amazon ads in my first month and made $120 in sales. BookPilot turned it around — profitable campaigns from month one."
"Other agencies sent me vague reports. BookPilot sends me a weekly breakdown of exactly what worked, what didn't, and what we're doing next."
The self-publishing market is bigger than ever — and the authors winning aren't the ones with the best books, they're the ones who know how to reach readers. BookPilot is the advertising partner that gets your books in front of the right people, at the right time, profitably.